Higo Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 619
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SWOT Analysis of Higo Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Higo Bank

Parent Company

Higo Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Highly focused and customer centric bank in Japan

STP

Segment

Consumer, corporate and private banking

Target Group

HNIs, Individuals, Businesses, SMEs

Positioning

Bank known for its quality of service in Japan

SWOT Analysis

Strengths

1. Asset base and deposits of the bank are strong

2. Strong presence in Japan and spread out services and operations
3. One of the top 10 banks in Japan
4. More than 100 branches

5. Focused operations in Japan

Weaknesses

1. No international presence
2. Limited use of technology in banking
3. Limitations of geography even within Japan

Opportunities

1. Organic and inorganic growth in Japan
2. Strategic tie-ups with foreign entities

Threats

1. Contracting Japanese economy
2. Reduced banking demand in Japan
3. Intense competition

Competition

Competitors

1. Ashikaga Bank

2. Bank of Tokyo-Mitsubishi

3. Keiyo Bank

4. Shinsei Bank.

5. Sumitomo Mitsui Banking Corporation (SMBC)

6. Yamagata Shiawase Bank



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