Jyske Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1813
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SWOT Analysis of Jyske Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jyske Bank

Parent Company

Jyske Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Gør en forskel (Makes a difference)

USP

It is among the top 3 banks in Denmark

STP

Segment

Private banking, corporate and consumer banking

Target Group

HNIs, Businesses, SMEs

Positioning

A strong Danish bank which makes a difference for the customer

SWOT Analysis

Strengths

1. Third largest Danish bank in terms of market share
2. Has offices, branches, or subsidiaries in Denmark, France, Germany, Gibraltar, the Netherlands, and Switzerland
3. Aggressive acquisition of other banks in the past
4. Strong presence in International markets

5. Has nearly 4,000 employees

Weaknesses

1. High risk exposure as dependent only on Denmark
2. Increasing level of NPAs is a concern
3. Exposure to PIIGS economies in Europe

Opportunities

1. Operations in less risky economies of Asia
2. Decreasing exposure to Europe

Threats

1. Eurozone crisis can worsen things for the bank
2. Risk of sovereign default

3. Liquidity issues might arise in future

Competition

Competitors

1. Danske Bank

2. Nordea

3. Syd Bank

4. FIH Erhversbank

5. Nykredit Bank

6. Spar Nord Bank

7. Roskilde Bank



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