Posted in Banking & Financial Services, Total Reads: 1974
SWOT Analysis of Jyske Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Banking and Financial Services
Gør en forskel (Makes a difference)
It is among the top 3 banks in Denmark
Private banking, corporate and consumer banking
HNIs, Businesses, SMEs
A strong Danish bank which makes a difference for the customer
1. Third largest Danish bank in terms of market share 2. Has offices, branches, or subsidiaries in Denmark, France, Germany, Gibraltar, the Netherlands, and Switzerland 3. Aggressive acquisition of other banks in the past 4. Strong presence in International markets
5. Has nearly 4,000 employees
1. High risk exposure as dependent only on Denmark 2. Increasing level of NPAs is a concern 3. Exposure to PIIGS economies in Europe
1. Operations in less risky economies of Asia 2. Decreasing exposure to Europe
1. Eurozone crisis can worsen things for the bank 2. Risk of sovereign default
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