Senshu Ikeda Holdings SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 640
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SWOT Analysis of Senshu Ikeda Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Senshu Ikeda Holdings

Parent Company

Senshu Ikeda Holdings

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Bank that can satisfy all the banking needs at one place

STP

Segment

Corporate banking and retail banking

Target Group

Businesses, SMEs, individuals, HNIs

Positioning

New age bank with advanced facilities

SWOT Analysis

Strengths

1. Integration with other banks in Japan
2. A high number of subsidiaries in Japan
3. High customer loyalty
4. Good brand image in Japan

5. High brand recall compared to other banks

6. Strong capital base and financial position in Japan

Weaknesses

1. Insufficient branch network
2. No international presence
3. Too restrictive in policies about banking and lending

Opportunities

1. Acquisition of other sick banks in Japan
2. Overseas expansion

Threats

1. Contracting economy of Japan
2. Intense competition from local and foreign banks

Competition

Competitors

1. Ashikaga Bank

2. Bank of Tokyo-Mitsubishi

3. Keiyo Bank

4. Shinsei Bank.

5. Sumitomo Mitsui Banking Corporation (SMBC)

6. Yamagata Shiawase Bank



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