San-In Godo Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1082
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SWOT Analysis of San-In Godo Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

San-In Godo Bank

Parent Company

San-In Godo Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

One of the oldest and traditional Japanese bank

STP

Segment

Consumer banking and corporate banking

Target Group

Individuals and businesses in need of financial services, SMEs

Positioning

Bank focused on its geography and specific area of operations

SWOT Analysis

Strengths

1. Provides banking services in the Tottori and Shimane prefectures
2. Also serves the Sanyo and Hyogo regions
3. More than 100 branches
4. A large number subsidiaries of the bank

5. A few international branches

Weaknesses

1. Very limited presence in Japan
2. Limited international brand
3. No global recognition and tie-ups

Opportunities

1. Expansion within Japan
2. Acquisition of other banks in Japan
3. Opening branches in Asian economies

Threats

1. Japanese economy undergoing contraction
2. Reducing demand for Banking services in Japan

Competition

Competitors

1. Ashikaga Bank

2. Bank of Tokyo-Mitsubishi

3. Keiyo Bank

4. Shinsei Bank.

5. Sumitomo Mitsui Banking Corporation (SMBC)



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