Musashino Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 590
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SWOT Analysis of Musashino Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Musashino Bank

Parent Company

Musashino Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Bank with financial solutions to all kinds of needs

STP

Segment

Corporate, consumer, private banking

Target Group

SMEs, Individuals, HNIs, Businesses

Positioning

Bank with advanced technology and wide footprint in Japan

SWOT Analysis

Strengths

1. More than 90 branches in Japan
2. A wide number subsidiaries across Japan
3. Wide ATM network and over 2500 emplyees
4. Better quality of service and customer experience

5. Outperformed stock market in the recent past

Weaknesses

1. No international brand
2. Limited brand recall compared to international leaders
3. High level of NPAs compared to other banks

Opportunities

1. Expansion within Japan (organic and inorganic)

2. Acquisition of other banks in Japan

3. Opening branches in Asian economies

Threats

1. Japanese economy undergoing contraction

2. Reducing demand for Banking services in Japan

Competition

Competitors

1. Ashikaga Bank

2. Bank of Tokyo-Mitsubishi

3. Keiyo Bank

4. Shinsei Bank.

5. Sumitomo Mitsui Banking Corporation (SMBC)

6. Yamagata ShiawaseBankz



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