St.Galler Kantonalbank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 770
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SWOT Analysis of St.Galler Kantonalbank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

St.Galler Kantonalbank

Parent Company

St. Galler Kantonalbank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Universal banking

STP

Segment

Consumer banking, corporate banking

Target Group

HNIs, large businesses

Positioning

Traditional Swiss bank

SWOT Analysis

Strengths

1. One of the top largest cantonal bank in Switzerland
2. Strong financial position and strong assets base
3. Employee base of 1,100+ employees
4. Consistent year on year profits

5. Good visibility and presence in Switzerland

Weaknesses

1. Present only in Switzerland and also has lesser market share
2. No international branding and presence

Opportunities

1. Expansion in other developed and Asian economies
2. Focus on branding and marketing activities

Threats

1. Exposure to PIIGS countries in Europe
2. Internal competition in Switzerland
3. ECB regulations that are expected to change in near future

Competition

Competitors

1. UBS AG

2. Credit Suisse AG

3. Swiss National Bank

4. Raiffeisen bank

5. ZürcherKantonalbank

6. HSBC

7. BNP Paribas


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