SpareBank 1 SR Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 657
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SWOT Analysis of SpareBank 1 SR Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SpareBank1 SR Bank

Parent Company

SpareBank 1 SR Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Know that we are there

USP

One of the oldest and largest banks in Norway

STP

Segment

Private banking, Business banking

Target Group

HNIs, Individuals, businesses

Positioning

Bank of a modern world

SWOT Analysis

Strengths

1. The largest savings bank in Norway
2. 50+ branch offices in 26 municipalities across the geography
3. It has 250,000 private and 40,000 institutional customers
4. Strong asset base and financial position

5. One of Norway's top ten largest bank

Weaknesses

1.Limited international presence
2.Less aggressive growth or expansion plans

Opportunities

1. Expansion in other countries
2. Introduction of Universal banking facilities

3. Tie-ups and associations with global banks

Threats

1. Exposure to European countries
2. Lack in demand for banking services
3. Increasing level of NPAs

Competition

Competitors

1. Spare Bank 1 Nord-Norge

2.Arendal og Omegns Sparekasse

3.Cultura Sparebank

4.Eidsberg Sparebank

5.Grong Sparebank



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