Sydbank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 759
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SWOT Analysis of Sydbank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sydbank

Parent Company

Sydbank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Hvadkan vi gøre for dig? (What can we do for you?)

USP

Personalized/customized banking experience

STP

Segment

Retail, commercial and private banking

Target Group

Individuals, businesses, HNIs

Positioning

Premium bank with high-tech services

SWOT Analysis

Strengths

1. One of Denmark's top five largest bank
2. Brand presence in Denmark is quite strong
3. Strong financial position and good asset base
4. Employee base of 2,200+ employees

5. Strong growth in the past in Denmark

Weaknesses

1. No significant international presence
2. Does not offer full range of banking services
3.Market share is limited compared to leading banks

Opportunities

1. Expansion in other countries
2. Introduction of more banking arms especially in corporate banking

3. Global tieups and collaborative associations

Threats

1. Eurozone crisis has already affected the bank and is likely to amplify its effect
2. Intense competition from international banks

Competition

Competitors

1.DanmarksNationalbank

2.Danske Bank

3.AmagerBanken

4.Saxo Bank

5.ABN AMRO Bank Denmark

6.Jyske Bank



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