Kagoshima Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 612
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SWOT Analysis of Kagoshima Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kagoshima Bank

Parent Company

Kagoshima Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Bank for customers looking for banking services in Kagoshima

STP

Segment

Traditional consumer banking and corporate banking

Target Group

Individuals, SMEs, businesses, HNIs

Positioning

Traditional bank with international presence

SWOT Analysis

Strengths

1. More than 350 branches
2. Global Presence in over 30 countries through associations and tie-ups
3. Around 160 branches in Japan
4. A no. of subsidiaries which work in banking and other services

5. Strong financial position in Japan

Weaknesses

1. Focused geographical operations
2. Lack of branding activities on global front

Opportunities

1. International acquisitions and expansions
2. Introduction of high tech services in banking
3. Organic and inorganic growth within Japan

Threats

1. Intense competition
2. Reducing demand for banking in Japan
3.Contracting Japanese economy

Competition

Competitors

1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6.Shinsei Bank



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