Busan Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1085
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SWOT Analysis of Busan Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Busan Bank

Parent Company

Busan Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Established in 1960's to facilitate the regional economy in Korea

STP

Segment

Retail banking, Corporate banking, Forex services

Target Group

Individuals, businesses, forex players

Positioning

A truly Korean bank with focused operations

SWOT Analysis

Strengths

1. Major player in the Korean banking industry
2. Nearly 250 branches in Korea
3. Employee base of around 3300
4. Main shareholders include some of the big companies in Korea

5. Good presence offering various banking services

Weaknesses

1.Very little international presence and tie-ups
2.Limited branding activities
3.Do not provide all types of banking services compared to global leaders

Opportunities

1. Introduction of new banking services
2. Proper use of technology
3. Expansion in Asian economies

Threats

1. Sluggish growth of Korean banking industry
2. Intense competition from other banks

Competition

Competitors

1.Kookmin Bank

2.Nonghyup Bank

3.Shinhan Financial Group

4.Hana Financial Group

5.Korea Exchange Bank

6.Woori Financial Group



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