Aichi Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 932
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SWOT Analysis of Aichi Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aichi Bank

Parent Company

Aichi Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

One of the oldest Japanese financial institutions

STP

Segment

Corporate and consumer banking

Target Group

Individuals and businesses in need of financial services

Positioning

One of the most trustworthy banks in Japan

SWOT Analysis

Strengths

1. More than 200 branches spread across regions
2. Wide ATM network across Japan
3. Structured products is an USP for the bank
4. Stable growth in the past compared to other banks

5. Good legacy being one of the oldest Japanese regional banks

Weaknesses

1.Less aggressive expansion plans
2. Lack of marketing and branding
3. Lack of technology in banking services

Opportunities

1. Entry into international markets
2. Introduction of new banking services
3. Use of technology to increase customer statisfaction

Threats

1. Contraction of Japanese economy is a concern for the bank’s future

2. Reducing NPAs and growing business are two conflicting interests

3. Sluggish demand for banking in Japan

Competition

Competitors

1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6. Shinsei Bank



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