Aichi Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 989

SWOT Analysis of Aichi Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aichi Bank

Parent Company

Aichi Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan



One of the oldest Japanese financial institutions



Corporate and consumer banking

Target Group

Individuals and businesses in need of financial services


One of the most trustworthy banks in Japan

SWOT Analysis


1. More than 200 branches spread across regions
2. Wide ATM network across Japan
3. Structured products is an USP for the bank
4. Stable growth in the past compared to other banks

5. Good legacy being one of the oldest Japanese regional banks


1.Less aggressive expansion plans
2. Lack of marketing and branding
3. Lack of technology in banking services


1. Entry into international markets
2. Introduction of new banking services
3. Use of technology to increase customer statisfaction


1. Contraction of Japanese economy is a concern for the bank’s future

2. Reducing NPAs and growing business are two conflicting interests

3. Sluggish demand for banking in Japan



1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6. Shinsei Bank


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