Akita Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1037
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SWOT Analysis of Akita Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Akita Bank

Parent Company

Akita Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Traditional bank in Japan

STP

Segment

Consumer and corporate banking

Target Group

Individuals and businesses in need of financial services

Positioning

Bank focussed on Akita prefecture in Japan

SWOT Analysis

Strengths

1. Strong financial position with a good Assets base
2. Employee base of around 1,500+

3. Over 100+ branches spread across the country

4. It is Member of Regional Banks Association of Japan

5. Wide ATM network increasing its reach and penetration

Weaknesses

1.No international presence
2. Too focused on one geographical area in Japan
3.Less aggressive expansion plans

Opportunities

1. Expansion within Japan
2. Acquisition of other sick banks

3. Global tie-ups to increase global presence

Threats

1. Contracting Japanese economy
2. Reducing demand for banking services in Japan
3. Increasing competition from foreign players

Competition

Competitors

1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6.Shinsei Bank



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