Banco de Valencia SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 826
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SWOT Analysis of Banco de Valencia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banco de Valencia

Parent Company

Banco de Valencia

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Bank that provides special services to young TG

STP

Segment

Consumer banking, Corporate banking, Investment banking

Target Group

Individuals, HNIs, Businesses, funds

Positioning

Bank with differential services

SWOT Analysis

Strengths

1. Around 350 branches in Spain
2. One of the top 10largest bank in Spain
3. International presence in neighboring European countries
4. Good branding activities in the past

5. Use of technology in banking services

Weaknesses

1. Failure to meet capital adequacy ratios in the past
2. Lesser market share compared to industry leaders
3. High level of NPAs is a concern

Opportunities

1. Reduced exposure to Europe
2. Entering into less riskier Asian market

Threats

1. Exposure to other Eurozone crisis affected countries
2. Adverse economic conditions of Spain

Competition

Competitors

1.Bancaja

2.Bankia

3.BancoFinanciero y de Ahorros (BFA)

4.Banco Mare Nostrum (BMN)

5.Bank of Spain (Banco de España)

6.Banco Popular Español

7.Banco Sabadell



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