Yachiyo Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 722
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SWOT Analysis of Yachiyo Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yachiyo Bank

Parent Company

Yachiyo Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

One of the oldest Japanese financial institutions

STP

Segment

Corporate banking, consumer banking, supporting services

Target Group

HNIs, Individuals, Businesses,

Positioning

Local Japanese regional bank

SWOT Analysis

Strengths

1. Employee base of more than 800 employees
2. The bank has 5 subsidiaries which enhances its brand reputation
3. Good assets base and strong financial position

4. Good services provided to customers

Weaknesses

1. Relatively, smaller branch network
2. Lack of technology in banking
3. Not much branding or marketing activities

Opportunities

1. Acquisition of other small banks in Japan
2. Rising Yen can boost forex performance of Japanese banks

Threats

1. Contraction of Japanese economy is a concern

2. Sluggish demand for banking in Japan

Competition

Competitors

1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6. Shinsei Bank



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