Wing Hang Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1065
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SWOT Analysis of Wing Hang Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wing Hang Bank

Parent Company

Wing Hang Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

We grow together

USP

Bank that operates with advanced technology

STP

Segment

Corporate and retail banking

Target Group

HNIs, Individuals, SMEs, large businesses, investors

Positioning

One of the oldest and reputed bank in Hong Kong

SWOT Analysis

Strengths

1. One of Hong Kong's biggest bank by total assets
2. Employee base of more than 2000 employees
3. Has registered good Net profit in the recent years
4. Total assets are good and strong financial position

5. Use of advanced technology in banking

Weaknesses

1. Limited international presence
2. Lesser branches which limits its customer interaction

Opportunities

1. Expansion outside Hong Kong
2. International expansion and acquisition of other banks in China

Threats

1. Chinese regulations on banking industry
2. Slowdown in Chinese economy
3. Reduced exports to USA and other countries from China

Competition

Competitors

1. The People’s Bank of China

2. Industrial and Commercial Bank of China Ltd.

3. Agricultural Bank of China

4. Bank of China Limited

5. Bank of Communications Limited

6. China CITIC Bank


The table above concludes the Wing Hang Bank SWOT analysis along with its marketing strategy and brand parameters.

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