Miyazaki Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 694

SWOT Analysis of Miyazaki Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Miyazaki Bank

Parent Company

Miyazaki Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan



Traditional Japanese bank with a full bouquet of services



Retail banking and corporate banking

Target Group

Individuals and businesses in need of banking facilities


Local regional Japanese bank

SWOT Analysis


1. Good network of branches

2. 8 subsidiaries in Japan enhances its brand reputation
3. All kinds of banking facilities at one place
4. Excellent ATM network

5. High level of customer loyalty


1. Less intense growth in the past
2. Limited overseas presence


1. Inorganic growth through acquisition of other banks in Japan
2. Expansion in other Asian countries

3. Use of technology in Banking


1. Contraction of Japanese economy is a concern for the bank’s future

2. Reducing NPAs and growing business are two conflicting interests

3. Sluggish demand for banking in Japan



1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6. Shinsei Bank


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