Miyazaki Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 709
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SWOT Analysis of Miyazaki Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Miyazaki Bank

Parent Company

Miyazaki Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Traditional Japanese bank with a full bouquet of services

STP

Segment

Retail banking and corporate banking

Target Group

Individuals and businesses in need of banking facilities

Positioning

Local regional Japanese bank

SWOT Analysis

Strengths

1. Good network of branches

2. 8 subsidiaries in Japan enhances its brand reputation
3. All kinds of banking facilities at one place
4. Excellent ATM network

5. High level of customer loyalty

Weaknesses

1. Less intense growth in the past
2. Limited overseas presence

Opportunities

1. Inorganic growth through acquisition of other banks in Japan
2. Expansion in other Asian countries

3. Use of technology in Banking

Threats

1. Contraction of Japanese economy is a concern for the bank’s future

2. Reducing NPAs and growing business are two conflicting interests

3. Sluggish demand for banking in Japan

Competition

Competitors

1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6. Shinsei Bank



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