Laurentian Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 804
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SWOT Analysis of Laurentian Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Laurentian Bank

Parent Company

Laurentian Group Corporation

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Bank that provides all kinds of financial services

STP

Segment

Personal banking, Commercial banking, Laurentian banking, Private banking

Target Group

HNIs, Individuals, Businesses, SMEs in need of financial services

Positioning

One of the oldest banks in Canada

SWOT Analysis

Strengths

1. Personalized banking experience for the customers
2. 150+ bank branches, 30+ commercial banking centers and 15 brokerage offices
3. Employee base of more than 3,000

4. Net income is a good financial indicator
5. Aggressive mergers in the past

6. Member of the Canadian Bankers Association (CBA) and registered member with the Canada Deposit Insurance Corporation (CDIC)

Weaknesses

1. Limited presence in Canada
2. Comparatively, not very advanced banking facilities technology wise
3. Limited presence in other countries

Opportunities

1. Acquisition of other banks in Canada
2. Technological changes in the banking infrastructure

Threats

1. Pace of growth of Canadian economy might slow down due to global recession
2. Stagnant demand for banking in Canada for past few years
3. Intense competition from other local players

Competition

Competitors

1. Canadian Tire Bank

2. Canadian Western Bank

3. First Nations Bank of Canada

4. General Bank of Canada

5. Jameson Bank

6. National Bank of Canada



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