Commerce Bankshares SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 858
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SWOT Analysis of Commerce Bankshares with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Commerce Bankshares Inc.

Parent Company

Commerce Bankshares

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Here today, here tomorrow

USP

U.S. bank holding company with branches of its Commerce Bank in Colorado, Kansas, Missouri, Illinois, and Oklahoma

STP

Segment

Corporate and consumer banking

Target Group

Individuals, businesses, investors, SMEs

Positioning

One of the oldest financial institutions in USA

SWOT Analysis

Strengths

1. Good assets base and strong financial position

2. Net income and profit performance steady and strong

3. High end banking technology
4. Multiple awards and recognitions

Weaknesses

1. Not present in few parts of USA that are great markets
2. Very less international presence

Opportunities

1. Acquisition of other banks in USA
2. Organic growth by opening new branches

Threats

1. Exposure to Eurozone that can trigger a slowdown in US economy
2. Stable demand for banking in USA has cut down growth opportunities

Competition

Competitors

1. Bank of America

2. Citibank

3. Wells Fargo

4. HSBC

5. U.S. BANCORP


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