Banesco Banco SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1159
Advertisements

SWOT Analysis of Banesco Banco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banesco Banco

Parent Company

Banesco Banco

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Universal bank

USP

One of the first Venezuelan banks holding only Venezuelan capital

STP

Segment

Consumer, corporate and investment banking

Target Group

Individuals, HNIs, businesses, SMEs, funds

Positioning

A comprehensive financial services organization dedicated to meeting the needs of customers

SWOT Analysis

Strengths

1.One of  Venezuela’s largest bank, with a significant market share
2. More than 400 branches in all parts of Venezuela
3. Has shown better stock market performance than peers
4. Good assets base and strong financial position

5. Employee base of more than 7500 employees

Weaknesses

1. Not much international presence
2. Low brand recall compared to peers

Opportunities

1. Expansion in other countries
2. Overseas acquisition

Threats

1. Exposure to Eurozone can affect future performance
2. Intense competition from local and foreign banks

Competition

Competitors

1. Banco Mercantil
2. Banco Occidental de Descuento
3. Banco de Venezuela

4. BBVA Banco Provincial



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: