Posted in Banking & Financial Services, Total Reads: 1272
SWOT Analysis of Banesco Banco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Banking and Financial Services
One of the first Venezuelan banks holding only Venezuelan capital
Consumer, corporate and investment banking
Individuals, HNIs, businesses, SMEs, funds
A comprehensive financial services organization dedicated to meeting the needs of customers
1.One of Venezuela’s largest bank, with a significant market share 2. More than 400 branches in all parts of Venezuela 3. Has shown better stock market performance than peers 4. Good assets base and strong financial position
5. Employee base of more than 7500 employees
1. Not much international presence 2. Low brand recall compared to peers
1. Expansion in other countries 2. Overseas acquisition
1. Exposure to Eurozone can affect future performance 2. Intense competition from local and foreign banks
1. Banco Mercantil 2. Banco Occidental de Descuento 3. Banco de Venezuela
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