Aomori Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 923
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SWOT Analysis of Aomori Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aomori Bank

Parent Company

Aomori Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Japanese regional bank headquartered in Aomori, Aomori Prefecture

STP

Segment

Retail Banking, Payday advance, Mortgages, Consumer Finance,

Investment Banking

Target Group

Individuals and businesses in need of financial services

Positioning

Local bank of Aomori

SWOT Analysis

Strengths

1. Assets more than 2000 billion yen
2. Employee base of more than 1400 employees
3. Aggressive mergers in the past

4. Strong financial position and reputation among competitors

Weaknesses

1.Comparitively, limited presence in Japan
2. Very few branding and marketing activities

Opportunities

1. Aggressive acquisition of other banks in Japan
2. Focus on brand building and changing local positioning of the bank

Threats

1. Rising level of NPAs of the bank and industry
2. Japanese economy undergoing contraction

3. Reducing demand for Banking services in Japan

Competition

Competitors

1. Ashikaga Bank

2. Bank of Tokyo-Mitsubishi

3. Keiyo Bank

4. Shinsei Bank.

5. Sumitomo Mitsui Banking Corporation (SMBC)

6. Yamagata Shiawase Bankz



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