Allstate SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 5547
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SWOT Analysis of Allstate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AllState

Parent Company

AllState Corporation

Category

Insurance

Sector

Financial Institutions

Tagline/ Slogan

You’re in Good hands

USP

The Allstate Corporation is the second-largest personal lines insurer in the United States

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

If you are associated with Allstate, your wealth would be safe

SWOT Analysis

Strengths

1.Strong brand name and good financial position
2. Credit ratings are strong in the business
3. One of the largest in insurance
4. Product services are diversified

Weaknesses

1.Revenue growth is slow
2.Cash flow is unbalanced
3.Dependent on auto business

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Increasing interest rates
4.People looking for safer investments

Threats

1.Changing govt regulations and financial crisis like recessions
2.Highly competitive market

Competition

Competitors

1.AIG
2.AON
3.Allianz
4.AXA Group
5. Delphi Financial Group
6.MetLife
7.New York Life Insurance



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