American International Group AIG SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 7782
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SWOT Analysis of American International Group AIG with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American International Group AIG

Parent Company

AIG

Category

Insurance

Sector

Financial Institutions

Tagline/ Slogan

The strength to be there

USP

International insurance and financial services organization, with operations in approximately 130 countries and jurisdictions

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

A strong financial institution for the customers

SWOT Analysis

Strengths

1.Strong brand name and good financial position globally
2.Excellant brand-building and brand-visibility
3.Large number of services for customers
4.Over 63,000 employee globally

Weaknesses

1.Fluctuating global residential market
2.Financial position is market-dependant
3.Suffered huge losses in the recession
4.Employee non-payment controversy

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.India and China are untapped markets
4.Mergers and acquisitions and joint-ventures

Threats

1.Changing govt regulations and financial crisis like recessions
2.Natural disasters

Competition

Competitors

1.Allstate
2.AON
3.Allianz
4.AXA Group
5. Delphi Financial Group
6.MetLife
7.New York Life Insurance



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