AON SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2496
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SWOT Analysis of AON with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AON

Parent Company

AON Corporation

Category

Insurance and Financials

Sector

Financial Institutions

Tagline/ Slogan

Insure your vision

USP

Leading global reinsurance intermediary, with offices in over 40 countries

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

A financial institution which secures its customers future

SWOT Analysis

Strengths

1.Worldwide a strong brand name with a good financial position
2.Leading global insurance company
3.Good branding by tie-ups with major sports teams and events

Weaknesses

1.Fluctuating returns and liquidity
2. Unsuccessful mergers

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Investment in Healthcare sector

Threats

1.Changing govt regulations and financial crisis like recessions
2.Natural disasters
3.Price competition

Competition

Competitors

1.AIG
2.Allstate
3.Allianz
4.AXA Group
5. Delphi Financial Group
6.MetLife
7.New York Life Insurance



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