AON SWOT Analysis
AON is one of the leading brands in the banking & financial services sector. AON SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of AON:
Quick Glance:
AON Strengths
- Worldwide a strong brand name with a good financial position
- Leading global insurance company
- Good branding by tie-ups with major sports teams and events
Above are the strengths in the SWOT Analysis of AON. The strengths of AON looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
AON Weaknesses
- Fluctuating returns and liquidity
- Unsuccessful mergers
These were the weaknesses in the AON SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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AON Opportunities
- Expansion in other countries
- Diversifying portfolios for customers
- Investment in Healthcare sector
Above we covered the opportunities in AON SWOT Analysis. The opportunities for any brand can include prospects of future growth.
AON Threats
- Changing govt regulations and financial crisis like recessions
- Natural disasters
- Price competition
The threats in the SWOT Analysis of AON are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the AON SWOT analysis.
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About AON
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| AON Overview | |
|---|---|
| Parent Company |
AON Corporation |
| Category |
Insurance and Financials |
| Sector | |
| Tagline/ Slogan |
Insure your vision |
| USP |
Leading global reinsurance intermediary, with offices in over 40 countries |
| AON STP | |
| Segmentation |
Enterprise and Individuals who are seeking financial help and advice |
| Target Market |
Large enteprises and rich individual investors |
| Positioning |
A financial institution which secures its customers future |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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