American Express Company SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 13003
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SWOT Analysis of American Express Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Express Company

Parent Company

American Express Company

Category

Consumer Financial Services

Sector

Financial Institutions

Tagline/ Slogan

Don't Leave Home Without It; My life. My card; Long Live Dreams; American Express. Do More ; Make life rewarding

USP

American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards and Travel cards

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

An essential to be carried along everywhere you go

SWOT Analysis

Strengths

1.Strong brand name and good financial position
2.Globally acclaimed and recognised
3.Safest mode of spending while travelling
4.Easy to use and is best known for its credit card, charge card, and traveler's cheque businesses
5.Has over 60,000 employees
6.Loyalty programs for customers

Weaknesses

1.Decline in Traveller’s cheque usage
2.Lacking in debit card services at the point-of-sale

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Innovative schemes for easier usage

Threats

1.Changing govt regulations and financial crisis like recessions
2.Uncertainity in interchange fee
3.Fierce competition with other companies

Competition

Competitors

1.Visa
2.Mastercard



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