Bank of America SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 12492
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SWOT Analysis of Bank of America with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of America

Parent Company

Bank of America Corporation

Category

Banking

Sector

Financial Institutions

Tagline/ Slogan

Bank of Opportunity

USP

Bank of America Corporation is an American global financial services company, the largest bank holding company in the United States

Bank of America STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

A bank which provides an opportunity to all its customers

Bank of America SWOT Analysis

Strengths

1.Bank of America has a strong brand name and good financial position
2.Bank of America is one of the largest bank in the American market
3.Stable and growing banking sector in US
4.Excellent service and product innovation providedby Bank of America to its customers
5.Over 285,000 employee across the world
6.Bank of America serves clients in more than 150 countries and has a relationship with 99% of the U.S fortune 500 companies

Weaknesses

1.Consumer credit controversies affected the brand image
2.Wikileaks controversy hurt the business operations of Bank of America

Opportunities

1.Expansion in other countries can be a huge opportunity for Bank of America
2.Diversifying portfolios for customers

3.Growing credit card value for the consumers
4.Mergers acquisiitions and JVs

Threats

1.Changing govt regulations and financial crisis like recessions
2.Competition from other banks can reduce Bank of America's market share

Competition

Competitors

1. BNP Paribas
2. Citibank
3. China Construction Bank
4. Deutsche Bank
5. HSBC
6. National Australia Bank
7. Standard Chartered Bank
8. RBS (Royal Bank of Scotland)


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