Bank of America SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 10852
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SWOT Analysis of Bank of America with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of America

Parent Company

Bank of America Corporation

Category

Banking

Sector

Financial Institutions

Tagline/ Slogan

Bank of Opportunity

USP

Bank of America Corporation is an American global financial services company, the largest bank holding company in the United States

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

A bank which provides an opportunity to all its customers

SWOT Analysis

Strengths

1.Strong brand name and good financial position
2.Largest bank in the American market
3.Stable and growing banking sector in US
4.Excellent service and product innovation
5.Over 285,000 employee across the world
6.Bank of America serves clients in more than 150 countries and has a relationship with 99% of the U.S fortune 500 companies

Weaknesses

1.Weak asset position
2.Consumer credit controversies
3.Wikileaks controversy

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers

3.Growing credit card value for the consumers
4.Mergers acquisiitions and JVs

Threats

1.Changing govt regulations and financial crisis like recessions
2.Competition from other banks

Competition

Competitors

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
5. HSBC
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland



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