Posted in Banking & Financial Services, Total Reads: 13739
SWOT Analysis of Citibank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Citi Never Sleeps
International financial conglomerate with operations in consumer, corporate, and investment banking and insurance
Enterprise and Individuals who are seeking financial help and advice
Large enteprises and rich individual investors
Citigroup is an institution which works round the clock for its customers
1.Strong brand name and good financial position 2.Extensive portfolio for the customers 3.Strong advertising and brand visibility 4.Low risk due to huge and varying customer base 5.Retail banking operations in more than 100 countries 6.Online services used by over 15 million users
1.Weak consumer finance as compared to other banks 2.Over dependence in the US market 3.Cases of fraud by employees
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Growth in infrastructure sector
1.Changing govt regulations and financial crisis like recessions 2.US mortgage market is unstable
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