China Construction Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3158
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SWOT Analysis of China Construction Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Construction Bank Corporation

Parent Company

China Construction Bank (CCB)

Category

Banking

Sector

Financial Institutions

Tagline/ Slogan

Builds Modern Living; Progress with our customers, prosper with the society

USP

It is ranked as China’s second largest and the eighth largest bank in the world by market capitalization

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

Providing prosperity and progress to customers in modern times

SWOT Analysis

Strengths

1.Strong brand name and good financial position
2.High number of branches across China
3.Extensive facilities and services

4.One of the leading banks in China as well as Asia

Weaknesses

1.Strong competition from inernational banks

2.Unstable market conditions lead to fluctuating profits

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Expanding Cinese economy

Threats

1.Changing govt regulations and financial crisis like recessions
2.Slowdown in Chinese economy due to changing policies

Competition

Competitors

1. BNP Paribas
2. Citigroup
3. Bank of America
4. Deutsche Bank
5. HSBC
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland



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