Deutsche Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 7078
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SWOT Analysis of Deutsche Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Deutsche Bank

Parent Company

Deutsche Bank AG

Category

Banking

Sector

Financial Institutions

Tagline/ Slogan

A Passion to Perform

USP

Deutsche Bank provides high quality banking products and services like private banking, insurance, investment, wealth management, prepaid cards & loans

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

A bank which works with all enthusiasm for giving the best to its customers

SWOT Analysis

Strengths

1.Strong brand name and good financial position
2.Geographic presence across the world in many countries
3.R&D is a strength in wealth management
4.Diverse and wide product portfolio
5.Has over 102,000 employees
6.With a market share of 21 percent, Deutsche Bank is the largest foreign exchange dealer in the world

Weaknesses

1.Intense competition from other leading banks
2.NPA’s and fluctuating profits
3.Retail banking is a weakness compared to other banks
4.Employee non-payment issues

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Joint ventures and mergers

Threats

1.Changing govt regulations and financial crisis like recessions
2.Varying interest rates may affect financial position

Competition

Competitors

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Bank of America
5. HSBC
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland



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