Posted in Banking & Financial Services, Total Reads: 8067
SWOT Analysis of Deutsche Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Deutsche Bank AG
A Passion to Perform
Deutsche Bank provides high quality banking products and services like private banking, insurance, investment, wealth management, prepaid cards & loans
Enterprise and Individuals who are seeking financial help and advice
Large enteprises and rich individual investors
A bank which works with all enthusiasm for giving the best to its customers
1.Strong brand name and good financial position 2.Geographic presence across the world in many countries 3.R&D is a strength in wealth management 4.Diverse and wide product portfolio 5.Has over 102,000 employees 6.With a market share of 21 percent, Deutsche Bank is the largest foreign exchange dealer in the world
1.Intense competition from other leading banks 2.NPA’s and fluctuating profits 3.Retail banking is a weakness compared to other banks 4.Employee non-payment issues
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Joint ventures and mergers
1.Changing govt regulations and financial crisis like recessions 2.Varying interest rates may affect financial position
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