Delphi Financial Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1112
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SWOT Analysis of Delphi Financial Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Delphi Financial Group

Parent Company

Delphi Financial Group

Category

Health and life Insurance

Sector

Financial Institutions

Tagline/ Slogan

Superior Financial Performance

USP

Delphi Financial is a holding company and its subsidiaries provide integrated employee benefit services

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

Gives the best solutions to financial problems

SWOT Analysis

Strengths

1.Strong brand name and good financial position
2.Diverse customer base reduces risk
3.Technologically advanced
4.Presence across various sectors

Weaknesses

1.Due to bankruptcy, weak financial position
2.Stiff competition in the existing segment

Opportunities

1.Expansion in other countries like India and China
2.Diversifying portfolios for customers
3.JVs

Threats

1.Changing govt regulations and financial crisis like recessions
2.Natural calamities

Competition

Competitors

1.AIG
2.AON
3.Allianz
4.AXA Group
5. Allstate
6.MetLife
7.New York Life Insurance



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