Old Mutual SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2382
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SWOT Analysis of Old Mutual with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Old Mutual

Parent Company

Old Mutual

Category

Healthcare

Sector

Insurance

Tagline/ Slogan

Insurance.Invetment.Savings.Banking

USP

to be our customers' most trusted partner - passionate about helping them achieve their lifetime financial goals.

STP

Segment

Universal banking, life insurance and long-term savings, short-term insurance and asset management

Target Group

Personal plans and corporate plans

Positioning

Operation with broad relevant long term savings protection and investment product range

SWOT Analysis

Strengths

1. One of the largest diversified financial services groups in Southern Africa, with a broad spread of businesses spanning universal banking, life insurance and long-term savings, short-term insurance and asset management.
2. Old Mutual clearly has a leadership position in both of the main insurance segments in South Africa
3. Old Mutual has a good track record of acquiring and incorporating new businesses
4. Old Mutual's companies have the advantages of broad ranges of products, multiple distribution channels and strong brands

Weaknesses

1. Not fully escaped the constraints and challenges that are associated with its home market
2. Face competition from rivals who have at least most of the same advantages
3.Presence of multi-national insurance companies in emerging markets

Opportunities

1. Further product innovation
2. Further expansion into Sub-Saharan Africa
3. Further development of new distribution channels and improved productivity of existing channels.

Threats

1. Potential, but unlikely, turmoil in global financial markets
2. Fragility of the South African economy
3. Unanticipated increases in costs as a result of regulatory changes

Competition

Competitors

1.Standard Bank Group Limited
2.FirstRand Limited
3.Sanlam Limited



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