Old Mutual SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2279

SWOT Analysis of Old Mutual with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Old Mutual

Parent Company

Old Mutual





Tagline/ Slogan



to be our customers' most trusted partner - passionate about helping them achieve their lifetime financial goals.



Universal banking, life insurance and long-term savings, short-term insurance and asset management

Target Group

Personal plans and corporate plans


Operation with broad relevant long term savings protection and investment product range

SWOT Analysis


1. One of the largest diversified financial services groups in Southern Africa, with a broad spread of businesses spanning universal banking, life insurance and long-term savings, short-term insurance and asset management.
2. Old Mutual clearly has a leadership position in both of the main insurance segments in South Africa
3. Old Mutual has a good track record of acquiring and incorporating new businesses
4. Old Mutual's companies have the advantages of broad ranges of products, multiple distribution channels and strong brands


1. Not fully escaped the constraints and challenges that are associated with its home market
2. Face competition from rivals who have at least most of the same advantages
3.Presence of multi-national insurance companies in emerging markets


1. Further product innovation
2. Further expansion into Sub-Saharan Africa
3. Further development of new distribution channels and improved productivity of existing channels.


1. Potential, but unlikely, turmoil in global financial markets
2. Fragility of the South African economy
3. Unanticipated increases in costs as a result of regulatory changes



1.Standard Bank Group Limited
2.FirstRand Limited
3.Sanlam Limited


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: