Posted in Banking & Financial Services, Total Reads: 1453
SWOT Analysis of Swiss Life with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Swiss Life Holding
The future starts here
A strong brand personality proves to be in a competitive market environment as a key success factor.
Disability insurance, accident insurance as well as annuity insurance and life insurance.
Individuals and corporations
The Swiss Life Group is a leading European provider of comprehensive insurance and financial solutions.
1. Largest life insurance company in Switzerland 2. Simultaneous focus on business, corporate social responsibility, employee responsibility and environment responsibility 3. Positive brand association – sponsor of Swiss National Football team 4. Wide range of products categorized as consumer and corporate
1.Weak foreign operations 2.Distribution channels include independent brokers which reduces economies of operation 3.Not perceived as one stop solution for all financial services
1.Expand offerings with third party products 2.Improved operating effectiveness 3.Strenghten business model and create resilience capabilities
4.Increase quality and number of customer contacts
5.Focus on distribution – strengthen the quality of advice and distribution
1.Opeations in foreign countries are difficult 2.Performance are dependent on external agency ratings and economic cycles 3.Major share of revenue is from home country – risks are not mitigated through diversification
1. Zurich Financial Services AG 2. Bâloise-Holding Ltd 3. AXA Versicherungen AG
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