Sanlam SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1727

SWOT Analysis of Sanlam with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Life Insurance

Tagline/ Slogan

Thinking Ahead


to be the leader in client-centric wealth creation and protection



Individual and institutional clients

Target Group

Individual, group and short-term insurance, personal financial services such as estate planning, trusts, home and personal loans, savings and linked products, investment, asset management, property asset management, stockbroking, risk management and capital market activities


One-stop financial services group, offering our clients a journey for life for their financial needs.

SWOT Analysis


1. Leading financial services group with offices throughout South Africa with business interests in India, USA and Australia
2. Actively involved in CSI programmes with a focus in the  areas of education, HIV/Aids, economic development and social development
3. Strong heritage and depth of experience across many financial streams
4. strong operating performance, diversified revenue streams, a strong and resilient capital base and a diversified and established business position in SA.


1. Weak presence outside of Africa – Not a recognized brand
2. Increase operational costs and diverted management attention


1.Wide product portfolio to mitigate the risk of bad investments in a particular category
2. growth in new business volumes, maintenance of the new life business margin at the current level
3. maintenance of capitalisation at strong levels and an improvement in economic conditions

4.Focus on emerging African economies


1.Credit ratings are dependent on economic scenario
2.Limited control over Government actions and interventions
3.Trying to achieve the right sync between local operations and policies with international operations and policies



1.Invesec Limited
2.Old Mutual plc
3.Liberty Holdings Limited


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