Goldman Sachs Group SWOT Analysis, USP & Competitors
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SWOT Analysis of Goldman Sachs Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Goldman Sachs Group
The Goldman Sachs Group, Inc
Our client’s interest always comes first
A full-service global investment banking and securities firm
Enterprise and Individuals who are seeking financial help and advice
Large enteprises and rich individual investors
An institution which keeps its customers as first priority
1.Strong brand name and good financial position 2.Geographically present across various countries 3.Diverse operations and advanced technology 4.R&D is very strong as compared to competitors 5.Has over 35,000 employees globally
1.Legal issues 2.Flutuating markets create variable revenues 3.Controversies like underwriting bonds, European debt crisis, insider trading have affected image 4.Fraud and bribery cases
1.Expansion in emerging economies 2.Diversifying portfolios for customers 3.Investment banking is growing
1.Changing govt regulations and financial crisis like recessions
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