Goldman Sachs Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 7533
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SWOT Analysis of Goldman Sachs Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Goldman Sachs Group

Parent Company

The Goldman Sachs Group, Inc

Category

Investment services

Sector

Financial Institutions

Tagline/ Slogan

Our client’s interest always comes first

USP

A full-service global investment banking and securities firm

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

An institution which keeps its customers as first priority

SWOT Analysis

Strengths

1.Strong brand name and good financial position
2.Geographically present across various countries
3.Diverse operations and advanced technology
4.R&D is very strong as compared to competitors
5.Has over 35,000 employees globally

Weaknesses

1.Legal issues
2.Flutuating markets create variable revenues
3.Controversies like underwriting bonds, European debt crisis, insider trading have affected image
4.Fraud and bribery cases

Opportunities

1.Expansion in emerging economies
2.Diversifying portfolios for customers
3.Investment banking is growing

Threats

1.Changing govt regulations and financial crisis like recessions

2.Variable interest rates
3.Declining stock markets

Competition

Competitors

1.Morgan Stanley
2.Merrill Lynch



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