HSBC SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 7817
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SWOT Analysis of HSBC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HSBC

Parent Company

The Hongkong and Shanghai Banking Corporation; HSBC Holdings

Category

Banking

Sector

Financial Institutions

Tagline/ Slogan

The world’s local bank

USP

All banking needs from accounts to convenient credit cards to a home loan or business account across the world

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

A global insitution which adjusts and adapts to domestic environment

SWOT Analysis

Strengths

1.Strong brand name and good financial position
2.Present in various business groups like commercial banking, investment banking, financial services and private banking

3.Diverse customer base decreases risk
4.Employs over 275,000 people globally
5.Has over 7500 offices in around 87 countries

Weaknesses

1.US a declining market
2.Weak retail banking as compared to competition

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Lower interest rates will boost market share

Threats

1.Changing govt regulations and financial crisis like recessions
2.Stiff competition from global leaders

Competition

Competitors

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
5. Bank of America
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland



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