JP Morgan and Chase SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 14967
SWOT Analysis of JP Morgan and Chase with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
JP Morgan & Chase
JPMorgan Chase & Co.
The right relationship is everything
JPMorgan Chase & Co. is an American multinational banking corporation of securities, investments and retail
Enterprise and Individuals who are seeking financial help and advice
Large enteprises and rich individual investors
An institution which builds relations with its customers
1.Strong brand name and good financial position 2.Global presence and employs over 250,000 around the world 3.Excellent services for customers through extensive retail network 4.Good brand visibility in the B2B segment 5.Largest bank in US in terms of sales, market value, assets and profits
1.Overdependence on USA
2.Stiff competition from other financial service providers 3.Fluctuating markets result in instability
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Investments across the world 4. Commercial banking, and JVs
1.Changing govt regulations and financial crisis like recessions 2.Unstable mortgage market
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