Merrill Lynch SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2670
Advertisements

SWOT Analysis of Merrill Lynch with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Merrill Lynch

Parent Company

Bank of America

Category

Investment services

Sector

Financial Institutions

Tagline/ Slogan

Total Merrill; We see your financial life in total; Be Bullish

USP

Merrill Lynch is one of the world's leading financial management and advisory companies, providing financial advice and investment banking services

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

An organisation which looks at the larger financial picture for investors

SWOT Analysis

Strengths

1.Strong brand name and good financial position globally
2.Leader in global wealth management
3.Wide range of financial service-provider
4.It has over 15000 financial advisors and it’s the world’s largest brokerage

Weaknesses

1.Declining credit-ratings
2.Legal issues and fined for wrong research

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Asset management sector
4 Mergers and acqusitions and JVs

Threats

1.Changing govt regulations and financial crisis like recessions
2.Investment banking pressures on the rise
2.Stiff competition

Competition

Competitors

1.Morgan Stanley
2.Goldman Sachs



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: