Posted in Banking & Financial Services, Total Reads: 3060
SWOT Analysis of Merrill Lynch with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Bank of America
Total Merrill; We see your financial life in total; Be Bullish
Merrill Lynch is one of the world's leading financial management and advisory companies, providing financial advice and investment banking services
Enterprise and Individuals who are seeking financial help and advice
Large enteprises and rich individual investors
An organisation which looks at the larger financial picture for investors
1.Strong brand name and good financial position globally 2.Leader in global wealth management 3.Wide range of financial service-provider 4.It has over 15000 financial advisors and it’s the world’s largest brokerage
1.Declining credit-ratings 2.Legal issues and fined for wrong research
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Asset management sector 4 Mergers and acqusitions and JVs
1.Changing govt regulations and financial crisis like recessions 2.Investment banking pressures on the rise 2.Stiff competition
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