Posted in Banking & Financial Services, Total Reads: 4271
SWOT Analysis of MetLife with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Metropolitan Life Insurance Company
Health and Life Insurance
Have You Met Life Today; For the if in life; Get Met. It pays
MetLife offers Life Insurance Plans, Child Plans, Retirement Plans, Saving Plans and Healthcare Plans
Enterprise and Individuals who are seeking financial help and advice
Large enteprises and rich individual investors
A company which manages your wealth in every phase of life
1.Strong brand name and good financial position 2.Major player in insurance sector 3.Varied range of services and products 4.Has its presence in 60 countries with a customer base of 90 million 5.Over 65,000 employees
1.Over-dependence on US 2.Lacking in global recognition as compared to competitors
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Acquisitions and JVs 4.New Emerging markets
1.Changing govt regulations and financial crisis like recessions 2.Natural disasters
3.US financial service sector 4.Other competitors in the industry
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