MetLife SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 5417
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SWOT Analysis of MetLife with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MetLife

Parent Company

Metropolitan Life Insurance Company

Category

Health and Life Insurance

Sector

Financial Institutions

Tagline/ Slogan

Have You Met Life Today; For the if in life; Get Met. It pays

USP

MetLife offers Life Insurance Plans, Child Plans, Retirement Plans, Saving Plans and Healthcare Plans

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

A company which manages your wealth in every phase of life

SWOT Analysis

Strengths

1.Strong brand name and good financial position
2.Major player in insurance sector
3.Varied range of services and products
4.Has its presence in 60 countries with a customer base of 90 million
5.Over 65,000 employees

Weaknesses

1.Over-dependence on US
2.Lacking in global recognition as compared to competitors

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acquisitions and JVs
4.New Emerging markets

Threats

1.Changing govt regulations and financial crisis like recessions
2.Natural disasters

3.US financial service sector
4.Other competitors in the industry

Competition

Competitors

1.AIG
2.AON
3.Allianz
4.AXA Group
5. Delphi Financial Group
6.Allstate
7.New York Life Insurance


The table above concludes the MetLife SWOT analysis along with its marketing and brand parameters.

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