National Australia Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3905
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SWOT Analysis of National Australia Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Australia Bank

Parent Company

National Australia Bank NAB

Category

Banking

Sector

Financial Institutions

Tagline/ Slogan

A little word for a big life; More give, less take

USP

National Australia Bank personal and business financial services include internet banking, calculators, loans and credit cards

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

An organisation which would be managing a customers money at every stage in life

SWOT Analysis

Strengths

1.Strong brand name and good financial position
2.Good revenue and interest income
3.Leading financial player with diverse products and services
4.Personal and business financial services
5. Australia's largest business bank by assets

Weaknesses

1.Decline in revenue affecting growth and development
2. No global acclaim

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acqusitions and JVs
4. Asset management sector

Threats

1.Changing govt regulations and financial crisis like recessions
2.Stiff competition with others in the market

Competition

Competitors

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
5. HSBC
6. Bank of America
7.Standard Chartered Bank
8.Royal Bank of Scotland


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