National Australia Bank SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 3579
SWOT Analysis of National Australia Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
National Australia Bank
National Australia Bank NAB
A little word for a big life; More give, less take
National Australia Bank personal and business financial services include internet banking, calculators, loans and credit cards
Enterprise and Individuals who are seeking financial help and advice
Large enteprises and rich individual investors
An organisation which would be managing a customers money at every stage in life
1.Strong brand name and good financial position 2.Good revenue and interest income 3.Leading financial player with diverse products and services 4.Personal and business financial services 5. Australia's largest business bank by assets
1.Decline in revenue affecting growth and development 2. No global acclaim
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Acqusitions and JVs 4. Asset management sector
1.Changing govt regulations and financial crisis like recessions 2.Stiff competition with others in the market
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