Unicredit SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2212
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SWOT Analysis of Unicredit with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

UniCredit

Parent Company

UniCredit Group

Category

Banking

Sector

Financial Institutions

Tagline/ Slogan

At the service of your ideas

USP

UniCredit is an Italy-based, pan-European banking organization, with over 40 million customers and operations in 22 countries

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

An institution which helps customers build their ideas and live their dreams

SWOT Analysis

Strengths

1.Strong brand name
2.Major player in European financial-service industry
3.Stable financial position
4.Globally has over 170,000 employees in over 22 countries

Weaknesses

1.Revenue on decline
2.Higher number of people switching jobs
3. UniCredit had been breaching the regulatory liquidity ratio

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acquisitions and JVs
4.New emerging markets

Threats

1.Changing govt regulations and financial crisis like recessions
2.Volatile nature of financial market
3.Stiff competition

Competition

Competitors

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
5. HSBC
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland



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