Posted in Banking & Financial Services, Total Reads: 572
SWOT Analysis of Resolution Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Life and health insurance
I ‘m with friends
To give people more freedom and choices to flourish, enhance and enjoy their lives.
Pension, investment and insurance products and services
Individual customers, commercial businesses and other financial institutions
To be a successful, new kind of financial provider
1. Operates in Europe, Asia and United Arab Emirates 2. Support from parent company 3. One of the largest Life and Pensions company ranked by UK market capitalization 4. Synergies between different companies in the group
1. Group operates through its subsidiaries – Weak brand name 2.Limited presence in annuity market
1.Improved product portfolio 2.Geographical expansion 3.Mergers and acquisitions
1.Instances of fraud and bad debt 2.Competitive industry – Need to diversify 3.Government policies and economic cycles
1. Royal London Group 2. Aspen Insurance Holdings Limited 3. Aviva Plc
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