Resolution Limited SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 540
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SWOT Analysis of Resolution Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Resolution Limited

Parent Company

Resolution Limited

Category

Health care

Sector

Life and health insurance

Tagline/ Slogan

I ‘m with friends

USP

To give people more freedom and choices to flourish, enhance and enjoy their lives.

STP

Segment

Pension, investment and insurance products and services

Target Group

Individual customers, commercial businesses and other financial institutions

Positioning

To be a successful, new kind of financial provider

SWOT Analysis

Strengths

1. Operates in Europe, Asia and United Arab Emirates
2. Support from parent company
3. One of the largest Life and Pensions company ranked by UK market capitalization
4. Synergies between different companies in the group

Weaknesses

1. Group operates through its subsidiaries – Weak brand name
2.Limited presence in annuity market

Opportunities

1.Improved product portfolio
2.Geographical expansion
3.Mergers and acquisitions

Threats

1.Instances of fraud and bad debt
2.Competitive industry – Need to diversify
3.Government policies and economic cycles

Competition

Competitors

1. Royal London Group
2. Aspen Insurance Holdings Limited
3. Aviva Plc



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