Korea Life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 865
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SWOT Analysis of Korea Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Korea Life Insurance

Parent Company

Hanwha-Daehan

Category

Health care

Sector

Health and life insurance

Tagline/ Slogan

-

USP

With Trust, Respect and Innovation, Korea Life will provide the best financial services that will enrich the lives of our customers.

STP

Segment

Health and life protection plans

Target Group

Protection, annuity, variable products, and corporate pension

Positioning

To be the most trusted life insurer by enhancing the future of the Vietnamese with innovative products and services.

SWOT Analysis

Strengths

1. Long successful history
2. Excellent financial strength
3. Unquestionable integrity and expertise in the filed
4. Best admired service provider and employer

Weaknesses

1. Brand recognition limited to a particular region
2.Intense competition means limited market share

Opportunities

1.Geographical expansion
2.Improved product portfolio
3.Visibility outside Korea

Threats

1.Competitive industry
2.Economic downturn and government policies

Competition

Competitors

1. Woori Finance Holdings Co., Ltd.
2. Samsung Life Insurance Co., Ltd.


The table above concludes the Korea Life Insurance SWOT analysis along with its marketing and brand parameters.

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