Bank of Baroda SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 8130

SWOT Analysis of Bank of Baroda with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Baroda


Banking Services


Banking, Financial Services, Investment services

Tagline/ Slogan

India’s International Bank


One of the best PSU Banks with service matching that of Private Banks



People who wish to invest their money in banking activities

Target Group

Middle income group individuals, HNIs, Corporates


Bank with International product and services served the Indian way

SWOT Analysis


1.  One of the biggest names in public sector banking
2.  No. of services and products offered by the bank
3.  CBS implementation in its branches
4.  International presence adds to the credibility


1.  Lesser  branches across the country when compared with SBI and PNB
2.  Due to focus on international branches, local focus sometimes gets diluted


1.  International branches give scope to expand in other economies
2.  Expansion in the rural areas to include the unbanked and underbanked
3.  BoB Caps can contribute more to the revenues


1.  New banking licenses by RBI
2.  Foreign banks



1.  SBI
2.  PNB
3.  ICICI Bank


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