Bank of Baroda SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 7756
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SWOT Analysis of Bank of Baroda with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Baroda

Category

Banking Services

Sector

Banking, Financial Services, Investment services

Tagline/ Slogan

India’s International Bank

USP

One of the best PSU Banks with service matching that of Private Banks

STP

Segment

People who wish to invest their money in banking activities

Target Group

Middle income group individuals, HNIs, Corporates

Positioning

Bank with International product and services served the Indian way

SWOT Analysis

Strengths

1.  One of the biggest names in public sector banking
2.  No. of services and products offered by the bank
3.  CBS implementation in its branches
4.  International presence adds to the credibility

Weaknesses

1.  Lesser  branches across the country when compared with SBI and PNB
2.  Due to focus on international branches, local focus sometimes gets diluted

Opportunities

1.  International branches give scope to expand in other economies
2.  Expansion in the rural areas to include the unbanked and underbanked
3.  BoB Caps can contribute more to the revenues

Threats

1.  New banking licenses by RBI
2.  Foreign banks

Competition

Competitors

1.  SBI
2.  PNB
3.  ICICI Bank



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