Regal Entertainments and Consultants SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 626
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SWOT Analysis of Regal Entertainments and Consultants with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Regal Entertainments and Consultants

Parent Company

Regal Entertainments and Consultants

Category

Entertainment destinations

Sector

Financial Services

Tagline/ Slogan

-

USP

Great experience

STP

Segment

Outdoor entertainment enthusiasts

Target Group

Urban upper middle class individuals

Positioning

Great fun locations

SWOT Analysis

Strengths

1.  Essel world has great brand image

2. They have financial consulting services which give brand equity

3. The quality of infra in the destinations are great

4.Marketing by promoting in films

Weaknesses

1.Very high costs are a concern

2. The Number of visitors decide the future of the company very highly as it has spiraling effect.

Opportunities

1. Educational and forest based themes.

2. Extensive tie ups with schools

Threats

1. The negative media coverage in the time of accidents

2. Entry of big competitors

3. Unfavorable govt and market conditions

Competition

Competitors

1. Snow World

2. Ocean park


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