American Equity Invest SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 864
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SWOT Analysis of American Equity Invest with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Equity Invest

Parent Company

American Equity

Category

Health care

Sector

Life Insurance

Tagline/ Slogan

We’re the One

USP

We provide “Sleep Insurance”

STP

Segment

institutional, mutual fund and wealth management markets

Target Group

independent agents and policyholders

Positioning

focus primarily on our annuity business and earn predictable returns by managing investment spreads and investment risk

SWOT Analysis

Strengths

1. One of the major players in the asset  management industry
2. Well-balanced asset mix
3. Strong balance sheet providing resilience to adverse market developments

4. Good market reputation and wide variety of services offered

5. Strong customer centric approach

Weaknesses

1. Lack of presence in Asia Pacific
2. Broad based asset outflows reducing revenue rate

Opportunities

1. Positive outlook for the global asset  management market
2.Mergers and Acquisitions to prove beneficial

Threats

1. Consolidation in fund management industry
2. Regulatory changes leading to higher operational costs

Competition

Competitors

1. Allianz Life Insurance Company of North America
2. Great American Life Insurance Company
3. Sammons Financial Group



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