The Phoenix Companies SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 616
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SWOT Analysis of The Phoenix Companies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Phoenix Companies

Parent Company

The Phoenix Companies

Category

Health care

Sector

Life Insurance

Tagline/ Slogan

History of keeping promises

USP

Financially strong and stable company with focus on capital, liquidity, persistency and mortality

STP

Segment

Life Insurance, Annuities, Alternative Retirement Solutions

Target Group

Independent agents and financial advisors

Positioning

Deliver the financial security our customers expect and build value for shareholders

SWOT Analysis

Strengths

1. Strong distribution channels helping to get access to a large  customer base
2. Innovative products and improving policyholder service helping the company to sustain business growth
3. Healthy balance sheet providing sustenance and competitive strength
4. More than 150 years of experience to count on

5. Good market reputation and wide variety of services offered

6. Strong customer centric approach

Weaknesses

1.Declining premiums and net investment income may affect profitability
2. Lack of scale limiting pricing flexibility

Opportunities

1. Increase profitability by investing in growth while reducing operating expenses
2. Increase market presence and diversify sources of revenue by expanding distribution relationships
3. Maintain quality service and meet new business demands

4. Balance capital preservation and generation while maintaining quality of investment portfolio

Threats

1. Increase in fraudulent activities would affect profit margins
2. Intense competition could affect market share
3. Economic slowdown could negatively affect investment returns

Competition

Competitors

1.MetLife Inc
2.Prudential Financial
3.Lincoln Bancorp



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