Protective Life SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 889
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SWOT Analysis of Protective Life with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Protective Life

Parent Company

Protective Life Corporation

Category

Health care

Sector

Life Insurance

Tagline/ Slogan

Protect Tomorrow. Embrace today

USP

We are Protective. Our mission is in our name

STP

Segment

Insurance and investment products like life insurance, asset

protection and retirement savings and investment plans

Target Group

Individuals and families

Positioning

Driven by a desire to embrace the needs of those around us

SWOT Analysis

Strengths

1. Diversified product portfolio channelizing assets and liabilities mix
2. Diversified distribution reach of Life marketing, and asset protection segments
3. Strong capital base

4. Good market reputation and wide variety of services offered

5. Strong customer centric approach

Weaknesses

1. Over reliance on the US market increases business risk
2. Brand equity and reach not as strong as competitors

Opportunities

1. Acquisitions and agreements likely to enhance market share
2. Expansion of distribution franchise and focus on efficiency likely to increase revenues
3. Aging population likely to increase demand for pension and retirement products

Threats

1. Intense competition likely to affect market share
2. Regulatory changes could affect financial strength and performance
3. Increasing incidence of natural disasters testing claims paying capability

Competition

Competitors

1.AXA
2.Cigna Corporation
3.Conseco INC



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