Posted in Banking & Financial Services, Total Reads: 848
SWOT Analysis of T & D holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
T & D holdings
Try & Discover
To establish an integrated management system of profit, risk, and capital for stable and sustainable EV growth.
Life insurance and asset management business
Households, SME market
Aim to provide the best products and services to increase customer satisfaction
1. Strong market position in the domestic market 2. The group ranked among the top 10 life insurance companies in Japan 3. Strong capital position increasing liquidity and stability 4. High solvency ratio implies that T&D can adequately cope with risk that exceeds normal circumstances.
1. Over-reliance on the Japanese economy 2. Many of the group's competitors have operations in North America, Europe, Asia and Australia
1. Rising medical cost to make pet insurance popular 2. Deregulation of OTC sales likely to increase profitability 3. Coverage for women's diseases likely to increase market share
1. Increased incidence of natural disasters testing claims paying capability 2. Intense competition likely to affect market share 3. Stagnant disposable incomes likely to affect revenues
1. Nippon Life Insurance Company 2. American International Group, Inc. 3. The Dai-ichi Life Insurance Company, Limited
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