Posted in Banking & Financial Services, Total Reads: 5261
SWOT Analysis of Bank Of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Bank Of India
Bank Of India
Banking, Financial Services
Relationships beyond Banking
A bank that gives something extra to its customers
For people who wish to invest their money in banks
Bank that delivers with a human touch
1. A public sector undertaking. Thus, has government backing 2. Increasing profits over the years 3. Pan India presence with over 3400 branches 4. Founder of SWIFT (Society for Worldwide Inter Bank Financial Telecommunications)
5. Large employee base
1.Brand valued not as big as SBI or BoB 2.The branches are not modernized in many cities as compared to leading banks
1.Venturing into rural areas 2.Installtion of more ATMs 3.Use of mobile banking, internet banking on a large scale
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