Bank Of India SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4928
Advertisements

SWOT Analysis of Bank Of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank Of India

Parent Company

Bank Of India

Category

Banking, Financial Services

Sector

Banking

Tagline/ Slogan

Relationships beyond Banking

USP

A bank that gives something extra to its customers

STP

Segment

For people who wish to invest their money in banks

Target Group

Families, Corporates

Positioning

Bank that delivers with a human touch

SWOT Analysis

Strengths

1. A public sector undertaking. Thus, has government backing
2. Increasing profits over the years
3. Pan India presence with over 3400 branches
4. Founder of SWIFT (Society for Worldwide Inter Bank Financial Telecommunications)

5. Large employee base

Weaknesses

1.Brand valued not as big as SBI or BoB
2.The branches are not modernized in many cities as compared to leading banks

Opportunities

1.Venturing into rural areas
2.Installtion of more ATMs
3.Use of mobile banking, internet banking on a large scale

Threats

1.New banking licenses
2.Foreign players
3. Disinvestments

Competition

Competitors

1.Bank of Maharashtra
2.Bank of Baroda

3. Central Bank of India
4. State Bank Of India (SBI)

5. ICICI Bank



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: