Bank Of Maharashtra SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2788
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SWOT Analysis of Bank Of Maharashtra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank Of Maharashtra

Parent Company

Bank Of Maharashtra

Category

Banking, Financial Services

Sector

Banking

Tagline/ Slogan

One family One Bank

USP

Low risk investments

STP

Segment

People who want to use their money for banking

Target Group

Primarily, middle income group

Positioning

A bank that caters to the need of middle class families

SWOT Analysis

Strengths

1. Public sector undertaking. Thus, has govt. backing
2. In this area for more than 75 years. Thus, expertise in this field.
3. Very high investments in SLR securities
4. High connectivity to common man in some parts of the country
5. Over 1500 branches in 23 states and 2 union territories

Weaknesses

1.Risk averse
2.Low profitability
3.Increasing NPAs

Opportunities

1.Rural Areas
2.Increasing Non-SLR investments to increase profits
3.Making their credit cards profitable

Threats

1.Competitors
2.New bank licenses
3.Dis-investments by the government

Competition

Competitors

1.Bank of India
2.Bank of Madurai
3.Canara Bank



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