HDFC SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 6128
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SWOT Analysis of HDFC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HDFC

Parent Company

HDFC

Category

Banking, Financial Services

Sector

Banking

Tagline/ Slogan

We understand your world

USP

One of the Big four banks in India

STP

Segment

For people who wish to invest their money in banks

Target Group

Corporates, HINs, Middle income group etc

Positioning

A bank that puts the customer first

SWOT Analysis

Strengths

1. One of the leading new age private sector bank
2. HDFC Bank has over 1700 branches and over 5000 ATMs, in 780 cities in India
3. Existing CBS across its branches
4. Huge employee base i.e more than 51000 employees

5. Large collaborations with corporate for employee salary accounts

Weaknesses

1.Rural penetration is low
2.Lesser no. of branches when compared with its competitors

Opportunities

1.Mobile banking, Internet banking
2.Venturing into rural areas
3.Providing more complex products to the ever increasing demands of the industry

Threats

1.Competitors
2.New banking licenses
3.Foreign banks that offer complex products

Competition

Competitors

1.SBI
2.ICICI Bank
3.Bank of Baroda
4.Punjab National bank



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