HDFC SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 7729
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SWOT Analysis of HDFC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HDFC

Parent Company

HDFC

Category

Banking, Financial Services

Sector

Banking

Tagline/ Slogan

We understand your world

USP

HDFC is one of the big four banks in India

HDFC STP

Segment

For people who wish to invest their money in banks

Target Group

Corporates, HINs, Middle income group etc

Positioning

HDFC is a bank that puts the customer first

HDFC SWOT Analysis

Strengths

1. HDFC is one of the leading new age private sector bank
2. HDFC Bank has over 4500+ branches and over 12000 ATMs, in more than 800 cities in India
3. Existing CBS across its branches
4. Huge employee base i.e more than 80,000+ employees

5. HDFC has a large collaborations with corporate for employee salary accounts

6. Acquisitions have boosted the operations of the bank

7. HDFC bank has been responsible for several CSR activities and has also been recognized with several banking awards

8. It offers several services like online banking, app, mobile banking, NRI services etc

Weaknesses

1.Rural penetration is low for HDFC as compared to nationalised banks
2.Competition from public sector and private sector banks means limited market share growth

Opportunities

1.Mobile banking, internet banking etc can be a huge boon for HDFC's business
2.Venturing more into rural areas can be done by HDFC
3.Providing more complex products to the ever increasing demands of the industry

Threats

1.Competitors increasing their business can adversely effect HDFC's business
2.New banking licenses and regulations can impact operations
3.Foreign banks that offer complex products

Competition

Competitors

1.State Bank Of India (SBI)
2.ICICI Bank
3.Bank of Baroda
4.Punjab National bank

5.Kotak Mahindra

6.IDBI Bank

7.Axis Bank


The table above concludes the HDFC SWOT analysis along with its marketing strategy and brand parameters.

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